Network Marketing Product Prospecting – Free training chapter.

Welcome to our free Network Marketing product prospecting chapter. In this chapter we will provide you with all the practical knowledge and skills you need to help develop an active customer base for your network marketing business. This chapter is jam packed with training information, hints and tips, so if you haven’t already we encourage you to bookmark this page (add to your favourites), such that you can come back at any time and complete your training or do some revision.

There is no doubt that the best investment you can ever make in network marketing is the time invested to develop your prospecting technique. In this chapter we will focus on developing your network marketing product prospecting skills and then later (if you haven’t already) we’ll show you how to develop your business prosecting technique.
Network Marketing Product Prospecting Contents

In this chapter we will teach you how best to build your customer base and we encourage you to teach your downline the same. The following is a list of topics that we will examine in this chapter. We encourage you to read right through to the bottom of this page before skipping ahead as we’ll take you through each of these topics they way in which they were intended. If at any point you wish to go straight to a specific topic you can return to this page for easy navigation.
Product Prospecting vs Recruiting Distributors – Learn the importance of developing a network marketing customer base.
Network Marketing Product Training – Learn how to make your product marketable
How to find network marketing customers?
Casual Prospecting
Network Marketing Product Display
Network Marketing Product Parties
Network Marketing Advertising
Network Marketing Product Presentations (coming soon)
Network Marketing Retention (coming soon)

Start your Network Marketing Product Prospecting Training

To start with, one of the biggest mistakes new distributors make in the network marketing industry is to focus purely on recruiting distributors, when what they should be doing is considering a multi-faceted approach which prioritises establishing a solid customer base. Let’s look at why?

To understand why network marketing product prospecting is so important we need to quickly review the theory behind network marketing. Network Marketing is essentially a sales business that uses direct selling and relationship referrals as a method of marketing and selling a company’s product line. Individual network marketers act like a franchisee to the parent company and are paid a commission based on the volume of product or services sold as a result of their own organisation’s efforts.

The key principle we want to emphasis here is that the main goal of any network marketing company is to sell their products or services to the marketplace. Whilst for network marketers, recruiting new distributors can offer numerous attractive bonuses, at the end of the day, moving your company’s product (or services) into the marketplace should always take priority over recruiting new distributors (contrary to popular belief). Essentially what we are trying to say is that building a network of customers is the best way to develop a long-term network marketing business and a truly passive income stream.

Why is there so much emphasis placed on recruitment?

When network marketing started out over 50 years ago and communication was limited to face-to-face conversations, recruiting distributors was an easy way to find new customers. For example if you have a current network of 100 people then realistically you are limited to a potential customer base of 100 people, but if you were smart enough to recruit 2 distributors into your downline who also knew 100 people, then you have now expanded your potential market from 100 potential customers to 300 potential customers. In theory this exposes your network marketing company’s products to more people and therefore they have a greater potential to profit. Unfortunately one vital step forgotten in this transition is that that network marketers too often focus on expanding their potential customer base instead of expanding their actual customer base.

“In theory, there is no difference between theory and practice. In practice, there is no relationship between them.” – unknown.

Whilst some networkers might argue that some compensation plans will pay out different amounts on different levels and therefore there is more incentive to recruit distributors in preference to customers, the reason why some company’s choose to do this is to encourage distributors to actively build their business. This will help to establish their potential sales force and therefore facilitate the expansion of their customer base and the movement of their products.

Additionally your upline distributors profit from an expanding customer base. Therefore if they build a downline of active distributors who find customers in theory their customer base will expand exponentially. This is summarised well by renowned American Billionaire John Paul Getty

“I would rather earn 1% of 100 people’s efforts than 100% of my own efforts”- John Paul Getty

This concept is one of the driving forces behind the network marketing industry, so where does it go wrong? Why is it that so many new networkers bail out after such a short period? It’s actually quite simple, this concept only works if those 100 people actually choose to work (ie find customers).

If you neglect the basic principles of product distribution your network marketing business is sure to struggle over the longer term. Too many new distributors focus their efforts towards recruiting a host of new distributors, when what they should be doing is building a customer base. Don’t get us wrong, recruiting distributors will definitely help you to become a successful networker, but, only in the process of actively building a customer base. You can have a whole team distributors but if they fail to find customers, before long your distributors become frustrated at the lack of growth within their business (limited product sales) and they quit. The short term benefits of recruiting distributors have lead to long term frustration as you struggle with downline retention.

In summary there are only 2 ways to build a successful network marketing business
Build an active customer base (people who buy your products)
Build a downline of independent distributors who assist you to build an active customer base

The common component to both these strategies is that at some point you are required to build an active customer base. This network marketing product prospecting training chapter will teach you how.

Start this Network Marketing Product Prospecting journey and learn why you should invest in product prospecting before trying to recruit distributors.Alternatively if you understand the importance of network marketing product prospecting and you want to get straight to the how to, skip ahead to our network marketing product training page.